See how leaders across seven industries view the unstoppable rise of Gen AI and where the next era of value lies
Download report
See how the perspective of a diverse group of leaders across seven industries view the unstoppable rise of Gen AI and where the next era of value lies
Download report
INTRO
As we move into 2024, businesses across the board are on the brink of widely adopting Generative AI (Gen AI). As Gen AI matures, the spotlight is shifting from its initial emphasis on efficiency and productivity to a focus on achieving profitable growth and unlocking new value.

To understand this shift and gain insights into the sentiments and concerns of business leaders, HFS Research, in collaboration with WNS, conducted interviews with 15 executive leaders spanning seven industries. These interviews offer valuable perspectives on how Gen AI is reshaping the business landscape and the strategic considerations organizations confront as they adopt this technology.

Download the report to discover:

  • Why the rapid rise of Gen AI is emphasizing the need for enterprises to remain vigilant and shake off traces of complacency
  • How the pressure to adopt Gen AI is multi-dimensional, stemming from grassroots enthusiasm, heightened customer expectations, C-suite imperatives and fears around missing out, and societal influences
  • Why leaders prioritize internal improvements and productivity, often putting other value levers on the back burner as Gen AI matures
  • How Gen AI is democratizing access to AI, marking the dawn of enterprise-wide adoption
  • Why navigating the Gen AI revolution across industries requires balancing great expectations with grounded realities